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Senior Assistant Marketing Manager – Nonfood B2B in Chicago, IL at Morton Salt

Date Posted: 4/11/2019

Job Snapshot

Job Description

Since 1848, Morton Salt has been improving lives and enhancing every day moments. We not only offer your favorite salts for the kitchen but have also created water-softening salts for your home, ice melt salts for your walkways, and chemical-free salts for your pool.  Morton Salt also produces quality salts for a vast array of industries, from food manufacturing to pharmaceuticals. 
We are widely recognized for our famous Morton Salt Girl, one of America’s most beloved icons.  She has been the face of our brand for over a century and remains a symbol of trust for consumers and customers.
Position Purpose
The Senior Assistant Marketing Manager is a general management role with P&L responsibility.  This person has shared accountability for managing the short-term and long-term profitability of the Nonfood B2B business in the US and direct accountability in Canada. Key market segments include sales into the Pharmaceutical, Oil & Gas, Agriculture, Chemical and General Manufacturing industries.
Activities will include the following:
Leads the strategic market planning processes for Canada Nonfood B2B business and supports the process for US Nonfood B2B, identifying and driving key initiatives to advance the business
Lead the research, development, positioning and commercialization of new products, visual graphics, and enhanced product offerings across all channels
Support the development and leads the execution of key initiatives to improve profitability and achieve desired business and market objectives throughout NA
Establish and report against key performance metrics, addressing any gaps to budget and future commitments

1. P&L Ownership
Directly accountable for the Canada Nonfood B2B P&L, supports the US Nonfood B2B P&L
Responsible for managing and reporting against a business scorecard, identifying issues and opportunities to improve performance
Lead a cross functional P&L Team to track, forecast, analyze and identify sources to improve P&L and business performance
2. Business Strategy & Execution
Responsible for establishing and gaining alignment from the Executive Team on strategies and plans to improve profitability and achieve desired business and market objectives in Canada
Leads key initiatives to strengthen competitive position and drive growth across Nonfood B2B key market segments
Align resources and lead cross-functional team to execute against strategies and tactics
Manage performance and work closely with cross-functional partners to overcome barriers to achieve desired business goals
Utilize market and competitive intelligence to assess new business opportunities. Use quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies
3. Business Development
Closely monitor and identify changes in market, customer and competitor trends with the potential for impacting current and future business performance
Identify market opportunities and risks, quantify/estimate P&L impact, and justify investments required to support future business growth
Implement all assigned commercialization efforts to ensure the organization delivers against its growth commitments and portfolio expansion initiatives
Establish and report against key performance metrics, addressing any gaps to budget and future commitments
Provides input with Supply Chain & Operations to incorporate market requirements into short and long-term capacity planning
4. Build and Protect Long-Term Brand Equity
Use customer and end-user insights to drive business and brand activity, new products, strategies, and thought leadership
Contribute to the development of clear brand vision, positioning, promise, goals and strategy 
Work with Communications and Sales Strategy & Planning teams to create communication vehicles and sales tools that convey brand value and justify selling price premium         
Measure performance and implement improvement measures to achieve desired customer experience
5.  Innovation and Product Portfolio Management
Provides input to the Innovation team for the development and execution of product and packaging innovation plans to support portfolio growth. 
Responsible for go-to-market planning and execution for all types of innovation projects from “sustaining” to “transformational” innovation
Oversee all stages of sustaining innovation projects – from idea generation through commercialization
Manage the Canada Nonfood B2B product portfolio, investment levels and associated communications (in partnership with the Communication Team) in accordance with the portfolio strategy, stage in the product life cycle, and segment objectives
6.  Pricing Strategy Development, Planning & Performance
Provide strategic direction and collaborate with the pricing team to develop and optimize pricing architectures, strategies and plans
Integrate pricing strategies and plans into product strategies and plans
Partner with Brand Finance and the Sales Planning & Sales Strategy Teams to forecast and track the impact of pricing actions with regards to overall business and financial performance
7.  Budgeting & Forecasting
Participant in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan
Review baseline budget and financial forecast development and recommend adjustments to estimated sales volume and revenue attainment based on key growth initiatives, market growth rates, trends, opportunities and risks

Qualifications Minimum Position Qualifications
Education:     Bachelor’s degree required
Experience:   Minimum of 5 years of experience, with 2+ years in B2B marketing
Knowledge, Skills and Abilities
Hungry to grow the business
Passion for inspiring customers as well as external and internal partners
Well-rounded business acumen with proven skills in marketing, business strategy, and general management
Experience successfully launching new products and managing the product life cycle a plus
Proven track record of success and demonstrated ability in leading cross functional teams
Must be enthusiastic, self-motivated and demonstrate excellent problem solving and decision-making skills.
Proven ability to think and move between strategic and analytical thinking as well as actual execution
Must be well organized, able to work under time constraints and multi-task in a fast-paced environment, meeting deadlines as set by manager
SAP experience a plus


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