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Senior Brand Manager-Culinary in Chicago, IL at Morton Salt

Date Posted: 3/14/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Chicago, IL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    3/14/2019

Job Description

Company Description
Since 1848, Morton Salt has been improving lives and enhancing every day moments. We not only offer your favorite salts for the kitchen but have also created water-softening salts for your home, ice melt salts for your walkways, and chemical-free salts for your pool.  Morton Salt also produces quality salts for a vast array of industries, from food manufacturing to pharmaceuticals. 
 
We are widely recognized for our famous Morton Salt Girl, one of America’s most beloved icons.  She has been the face of our brand for over a century and remains a symbol of trust for consumers and customers.
 
The Culinary portfolio includes Morton Salt’s iconic “Blue Round Can” in the US, Windsor Salt’s iconic “Rectangle” in Canada, and a full range of fast growing salts including Kosher and Sea Salt.  Our Seasonings, featuring Season-All and Nature’s Seasons, are also a part of this segment.  Given its broad household penetration, the Culinary portfolio also plays a lead role in the overall branding efforts for Morton and Windsor as a whole.
 
 
Position Purpose
The Senior Brand Manager is a general management role with P&L responsibility and is accountable for managing the short-term and long-term profitability for the Culinary business in North America.  Oversight for entire OU Americas Culinary P&L (including Latin America).
 
Activities will include the following:
Leads the strategic marketing planning processes to identify and drive key initiatives that advance the Operating Unit (OU) Americas Culinary business (in partnership with the Latin America Marketing Team)
The Senior Brand Manager will lead the research, development, positioning and commercialization of new products, line extensions, visual graphics, and enhanced product offerings across all channels for innovation that is close to the base business.
In collaboration with the Communications Team, the Senior Brand Manager will develop, execute, and measure the advertising and promotion strategy to drive sales and brand equity for the Culinary portfolio. 
Establishes and reports against key performance metrics, addressing any gaps to budget and future commitments.
Collaborates with peer Latin America Brand Management staff, to leverage best practices for brand/portfolio expansion, and represent the OU Americas sub-segment plans and performance to OU Leadership

Responsibilities 1. P&L Ownership
Accountable for the North American Culinary business P&Ls, contributing over $150 MM in Net Sales; Oversight for entire OU Americas Culinary P&L (including Latin America)
Responsible for managing against a business scorecard and reporting to the Executive Team issues and opportunities to improve performance
Leads a cross functional P&L Team to track, forecast, analyze and identify sources to improve P&L and business performance
 
2. Business Strategy & Execution
Responsible for establishing and gaining alignment from the Executive Team on strategies and plans to improve profitability and achieve desired business and market objectives throughout OU Americas
Aligns resources and leads cross-functional team to execute against strategies and tactics
Manages performance and works closely with cross-functional partners to overcome barriers to achieve desired business goals
Utilizes syndicated data, and competitive intelligence to assess market opportunities. Uses quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies
 
3. Business Development
Closely monitors and identifies changes in market, customer and competitor trends with the potential for impacting current and future business performance
Identifies market opportunities and risks, quantifies/estimates P&L impact, and justifies investments required to support future business growth
Implements all commercialization efforts to ensure the organization delivers against its growth commitments and portfolio expansion initiatives
Establishes and reports against key performance metrics, addressing any gaps to budget and future commitments
Provides input with Supply Chain & Operations to incorporate market requirements into short and long-term capacity planning
 
4. Build and Protect Long-Term Brand Equity
Uses customer and consumer/end-user insights to drive business and brand activity, new products, strategies, and thought leadership
Develops a clear brand vision, positioning, promise, goals and strategy
Works with the Communications and Sales Strategy & Planning teams to create communication vehicles and sales tools that convey brand value and justify selling price premium       
Measures performance and implements improvement measures to achieve desired customer experience
 
5.  Innovation and Product Portfolio Management
Provides input to the Innovation team for the development and execution of product and packaging innovation plans to support portfolio growth. 
Responsible for go-to-market planning and execution for all types of innovation projects from “sustaining” to “transformational” innovation
Oversees all stages of sustaining innovation projects – from idea generation through commercialization
Manages the product portfolio, investment levels and associated consumer communications (in partnership with the Communication Team) in accordance with the portfolio strategy, stage in the product life cycle, and segment objectives
 
6.  Pricing Strategy Development, Planning & Performance
Provides strategic direction and collaborates with the pricing team to develop and optimize pricing architectures, strategies and plans by product lines in the Culinary category
Integrates pricing strategies and plans into product strategies and plans
Partners with Brand Finance and the Sales Strategy & Planning teams to forecast and track the impact of pricing actions with regards to overall business and financial performance
Collaborates with Sales Strategy & Planning and Sales teams to identify optimal trade promotions to deliver business results.
 
7.  Budgeting & Forecasting
Participant in monthly integrated business planning meetings, providing key market drivers that will impact the forecast and ensuring new business opportunities and risks are incorporated into the demand plan
Reviews baseline budget and financial forecast development and recommends adjustments to estimated sales volume and revenue attainment based on key growth initiatives, market growth rates, trends, opportunities and risks
 
 

Qualifications Minimum Position Qualifications
Education:     MBA degree required
Experience:   7+ years of brand management experience, preferably in consumer packaged goods/product marketing
 
Knowledge, Skills and Abilities
Well-rounded business acumen with proven skills in Marketing, Business Strategy and General Management
Passion for inspiring consumers and building strong brands
Effective people manager and talent developer
Must be enthusiastic, self-motivated and demonstrate excellent problem solving and decision-making skills.
Strategic mindset and ability to translate strategy into actionable plans
P&L management experience
Strong new product development experience and life cycle management
Proficient at developing communications campaigns and managing agency partners
Excellent communication skills, both written and oral that enroll and inspire
Proven track record of success leading teams, including cross functional partners
Strong analytic and project management skills
Experience with Nielsen and/or IRI strongly preferred
 
Travel
     10%
 
 

 

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