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Assistant Brand Manager-Culinary in Chicago, IL at Morton Salt

Date Posted: 2/10/2020

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Chicago, IL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    2/10/2020

Job Description

Since 1848, Morton Salt has been improving lives and enhancing every day moments. We not only offer your favorite salts for the kitchen but have also created water-softening salts for your home, ice melt salts for your walkways, and chemical-free salts for your pool.  Morton Salt also produces quality salts for a vast array of industries, from food manufacturing to pharmaceuticals. 
 
We are widely recognized for our famous Morton Salt Girl, one of America’s most beloved icons.  She has been the face of our brand for over a century and remains a symbol of trust for consumers and customers.
 
The Culinary portfolio includes Morton Salt’s iconic “Blue Round Can” in the US and a full range of fast-growing salts including Kosher Salt, Sea Salt and our newest launch – Himalayan Pink Salt.  Our Seasonings, featuring Season-All and Nature’s Seasons, are also a part of this segment.  Given its broad household penetration, the Culinary portfolio also plays a lead role in the overall branding efforts for Morton.
 
In general, the Assistant Brand Manager is a general management role with P&L responsibility.  He/she is accountable for managing the short-term and long-term profitability for assigned product categories and responsible for the development of strategic business and marketing plans to achieve segment volume, pricing, profit and share objectives.
 
This specific position will report directly to the Sr. Brand Manager, with a focus on maximizing the Base Culinary business including driving near-in innovations/line extensions.  The ABM will work closely with cross-functional partners, managing project timelines, leveraging consumer & marketplace insights, and stewarding projects through the Stage Gate process.  As a core and fully integrated member of the Culinary brand team, other responsibilities will round out this position, including commercialization of new items/products.  This role will play in critical role in achieving our growth objectives.
 
Across business segments, Assistant Brand Managers at Morton Salt are responsible for owning the P&L for their respective lines of business, and leading cross functional teams in the planning, execution and analysis of business initiatives essential to the business.  They are empowered to craft and deliver strategy for their products, with coaching and support from their manager and peers. Some activities include P&L analysis, competitive and consumption analysis, forecasting and demand planning, troubleshooting supply planning, development of marketing strategy, pricing and trade strategy, product portfolio management, near-in innovation and growth projects, and fueling a culture of insights within their category of responsibility.  The Assistant Brand Manager will be a “Brand Steward” and ensure all initiatives are implemented in accordance with the brand goals and objectives.

Responsibilities
Essential Duties
 
1.    Business Segment Performance and Accountability
Accountable for one or more product/category P&Ls, driving key initiatives to improve profitability down to EBIT
Responsible for the development and achievement of business objectives and marketing plans for assigned category/brands
Partner with Communications counterpart to execute marketing plans and key initiatives to deliver against brand, financial and share objectives
Proactively work with Sales and Demand Planning to ensure monthly forecast accuracy
Develop and communicate monthly Culinary scorecard, with opportunities to present business performance and key initiatives to upper management
 
2.    Build and Protect Long-Term Brand Equity
Use insights to drive brand activity, new products, strategies, and thought leadership
Build and communicate brand value to justify selling and retail prices         
Measure performance and implement improvement measures to achieve desired experience
Partner with Master Brand team on greater purpose-driven efforts such as Walk Her Walk and the Erase Food Waste campaign
 
3.    Market/channel strategy and planning process
Develop market/channel strategies and brand plans that create a sustainable competitive advantage for Morton
Utilize Nielsen and/or IRI data and competitive intelligence to assess market opportunities. Use quantitative and qualitative research to vet new product ideas, packaging, pricing, and positioning strategies
Identify and align resources around key initiatives to support market/channel strategies and plans
Partner with Sales Planning and Sales team to drive Morton initiatives at the customer level. Examples of activities include developing merchandising guidance, identifying and communicating trends and opportunities, and building presentation materials for buyer meetings. 
 
4.    Consumer Communications & Sales Tools
Partner with manager to develop brand objectives and strategy for advertising and promotional programs to drive awareness, trial and loyalty. Communicate strategy and objectives to Communications team, who will lead the execution of advertising and promotional programs. 
Partner with Brand Marketing to design and provide tools to Sales that clearly communicate a point of difference and ensure that a consistent message is conveyed in the market
Develop and manage Advertising and Promotional budget, reconciling monthly payments to ensure accurate forward-looking budget.
 
5.    Innovation and Product Portfolio Management
Lead projects with external agency partners and key internal stakeholders
Lead the development and execution of product and packaging innovation plans including concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in and tracking of in-market performance
Effectively manage projects through the Stage Gate process
Manage the product portfolio and make recommendations on A&P and trade investment levels in accordance with the portfolio strategy and stage in the product life cycle.
 

Qualifications
Minimum Position Qualifications
Education:     Bachelor’s degree required, MBA preferred
Experience:   Minimum of 3 years of experience, preferably in consumer packaged goods/product marketing
 
 
Knowledge, Skills and Abilities
Hungry to grow the business
Passion for inspiring consumers and building strong brands
Strong analytical skills with knowledge and experience in P&L management
Experience successfully launching new products and managing the product life cycle a plus
Proven track record of success and demonstrated ability in leading cross functional teams
Must be enthusiastic, self-motivated and demonstrate excellent problem solving and decision making skills.
Must be well organized, able to work under time constraints and have the ability to multi task in a fast paced environment meeting deadlines as set by manager
Well-rounded business acumen with proven skills in marketing, business strategy, and general management
SAP experience a plus
Nielsen and/or IRI experience a plus
 
Travel
     5%
 

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